Pearl River Economic Radio

Pearl River Economic Radio
Pearl River Economic Radio (PRER), launched on 15 December 1986, was at the forefront of the practitioner-led media reform of the 1980s that saw the introduction of livelier formats and a content that was depoliticized and had greater immediate relevance to everyday life. It clearly showed the commercial potential for depoliticized media production and is an example of how the market has changed Chinese media over the last two decades.
The station was born when Guangdong People’s Radio found its audience stripped away by the livelier, more relaxed and lifestyle-oriented radio stations broadcasting in Hong Kong and picked up, across the border, by the residents of the Pearl River Delta. The station obtained permission to relaunch its Cantonese-language station as PRER, which proved enormously popular with Guangdong audiences even in the face of stiff competition from Hong Kong broadcasters. The new pioneering format emulated the Hong Kong style, prioritizing what audiences wanted over government propaganda demands.
Subsequently, the station was copied by other mainland radio stations, both in the Pearl River Delta region and throughout the country. The example of PRER also demonstrates the rather unique position of Guangdong. The province has always had greater exposure to foreign media, particularly from and through Hong Kong, and has also been used as a laboratory for experimenting with more liberal media formats by the Chinese authorities.
See also: Nanfang Weekend; Yangcheng Evening News; radio (stations and content); satellite television
Zhao, Y. (1998). Media, Market, and Democracy in China: Between the Party Line and the Bottom Line. Chicago: University of Illinois Press.
KEVIN LATHAM

Encyclopedia of contemporary Chinese culture. . 2011.

Игры ⚽ Нужно сделать НИР?

Look at other dictionaries:

  • radio (stations and content) — Although in recent years television has become the dominant medium in China, the political and historical significance of radio should not be overlooked. Not only was radio the most direct form of mass communication between the state or Party and …   Encyclopedia of Contemporary Chinese Culture

  • State Administration for Radio, Film and Television — The State Administration for Radio, Film and Television (SARFT) is the central government body that oversees these three sectors of the media. It is responsible for a wide range of projects and activities that come under the general remit of… …   Encyclopedia of Contemporary Chinese Culture

  • Mainland and Macau Closer Economic Partnership Arrangement — Chinese name Traditional Chinese 內地與澳門關於建立更緊密經貿關係的安排 Simplified Chinese 内地与澳门关于建立更紧密经贸关系的安排 …   Wikipedia

  • Special Economic Zones of the People's Republic of China — Special Economic Zones A map showing the locations of the Special Economic Zones Simplified Chinese 经济特区 …   Wikipedia

  • Western Taiwan Straits Economic Zone — or West Coast Economic Zone (simplified Chinese: 海峡西岸经济区; traditional Chinese: 海峽西岸經濟區; pinyin: Hǎixiá Xī àn Jīngjì Qū) is the proposed economic development zone for the economic region wethe people in taiwanst of the Taiwan Straits by the Fujian …   Wikipedia

  • Mainland and Hong Kong Closer Economic Partnership Arrangement — Traditional Chinese 內地與香港關於建立更緊密經貿關係的安排 Simplified Chinese 内地与香港关于建立更紧密经贸关系的安排 …   Wikipedia

  • Chinese economic stimulus program — The stimulus includes plans to rebuild areas damaged by the 2008 earthquakes.[1] The 2008–2009 Chinese economic stimulus plan (simplified Chinese: 扩大内需十项措施; traditional Chinese …   Wikipedia

  • China National Radio — (CNR; simplified Chinese: 中央人民广播电台; traditional Chinese: 中央人民廣播電台; pinyin: Zhōngyāng Rénmín Guǎngbō Diàntái) is the national radio station of the People s Republic of China. Its headquarters are in Beijing. Contents 1 History 2 Present …   Wikipedia

  • Media of the People's Republic of China — See also: Media of Hong Kong and Media of Macau Life in the People s Republic of China Culture Politics Education Communications Public Health …   Wikipedia

  • china — /chuy neuh/, n. 1. a translucent ceramic material, biscuit fired at a high temperature, its glaze fired at a low temperature. 2. any porcelain ware. 3. plates, cups, saucers, etc., collectively. 4. figurines made of porcelain or ceramic material …   Universalium

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”